When Amazon launched its own store
for Android apps, it wasn’t clear why Amazon had created its own app store. Well everything became clear when Jeff Bezos’ company launched Kindle Fire, its very own Android-powered device. The Kindle Fire device rapidly gained in
popularity and the Amazon Appstore managed to survive alongside Google Play and other third-party stores and gradually flourished.
In an effort to build up its Appstore, Amazon introduced a new feature quiet recently that might just give it an edge over the Play Store. The Appstore’s platform now enables users to test drive an app before they buy it. As per Amazon, the Test Drive feature is on a beta roll-out only for some selected Android smartphones. The new feature has arrived with an update to the Appstore.
In case you have the Amazon Appstore app running on your Android smartphone, you must first update it to the latest version by following the Appstore App link. Be sure to update the Appstore to version 2.6.53 or higher. After updating it, whenever you will check for an Android app on Amazon’s store, you will be able to see the “Test Drive” button. One of the interesting part about this “Test Drive” feature is that you don’t have to download anything to your Android smartphone.
Amazon.com is a massive server fleet that comprises of the Amazon Elastic Compute Cloud (EC2), a web service that provides on-demand compute capacity in the cloud for developers. Amazon has brought the Test Drive experience to Amazon.com so when customers tap on the Test Drive button, a copy of the app is launched on EC2. As customers interact with the app, inputs are sent over the phone’s WiFi Internet connection to the app running on Amazon EC2. The servers then send the video and audio output from the app back to the customer’s computer or smartphone.
The entire process happens in real time, thus enabling customers to explore the features of the app as if it were running locally on their smartphones. Let’s wait and watch to see how
Google will respond to this new feature rolled out on the Amazon Appstore. We bet it’s gonna be interesting.