Tag Heuer Announced Racer Luxury Smartphone

Sanjana March 16, 2012 0

Tag Heuer, a popular Swiss luxury sports and chronograph watchmaker has ventured into the tech market with a breakthrough in communication instrument as they announce their first ever ultra luxury smartphone. Tag Heuer is delighted to introduce it’s first Android powered Racer smartphone that is likely to hit the markets by July, this year.

tag heuer rracer smartphone

A decent blend of luxury and performance is what defines the Racer smartphone. This new entrant boasts of durability without compromising its

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style quotient and draws its inspiration from GT and Formula 1 cars. The main highlight of this handset is its super sturdy feature owing to the high-tech materials used in its design. It has been engineered for ultimate lightness and strength being endowed with an external shockproof rubber armature. Further strengthening its outer shell are the screwed-in titanium and carbon fiber bridges.

Racer claims to achieve an unparalleled torsion and strength to weight ratio. In terms of hardware specification, the device packs in a high-speed processor along with the latest Android OS which is presumably and we can expect the device to feature Android Ice Cream Sandwich sometime in future. The screen will provide a unique 3D user interface to its users and as per the since the video demo this could be a 4G LTE ready smartphone. The actual hardware specifications of this device have not been revealed by the company but it is sure expected to be on the higher side considering its price.

This latest entrant in the luxury smartphones

category is all set to give competition to the likes of other high-end phones such as Vertu Signature Collection and Prada phone from the house of LG. The smartphone can be purchased from TAG Heuer or other luxury mobile boutiques. It will also be available across some selected jewelry and watch retail outlets in most part of the world. Priced at a whooping price of $3,700 (Rs 1,84,453) this smartphone is certainly aimed at people who are in for a luxurious lifestyle and want to show-off their class. Check out the video posted below to have an insight into this luxury brand.

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